Let me tell you—it is hard to decide what should be on the cover of a book. The front cover has a big job to do:
1. It better look appealing so people pick it up.
2. It’s got to tell the truth about what’s inside.
So this is the story of how a gorgeous photo of “Yummy Mexican Lasagna” turned up on the cover of Fix-It and Forget-It NEW Cookbook (coming OCTOBER 1 !)
There was a lot of debating:
“Should we have a slow cooker in the photo?”
“No, everybody knows that ‘Fix-It and Forget-It’ means ‘slow cooker.’”
“No, they don’t. I’ve got friends who have no idea.”
“Okay, but slow cookers are clunky-looking on a cover. Besides, which brand and model are you going to use? And soon the cooker will look outdated and then the book will seem faded, too.”
“I think we should show lots of different finished dishes on the cover. Then people will see all you can make in a slow cooker.”
“Nah, readers don’t study book covers. If you crowd the cover, nothing will stand out. You have to give a quick impression.”
“So out of 250 recipes, how are you going to choose just one, and the right one?”
“I think we should shock people by showing a dish they don’t expect to make in a slow cooker.”
“What if you confuse them, and they don’t realize that all the recipes are for slow cookers? Especially if we don’t have a slow cooker on the cover? I think we should make sure everyone knows that their favorite slow-cooker-kind-of-recipes are in this book.”
“Well, I like Mexican food. My kids like Mexican food. My neighbors like Mexican food. My co-workers like Mexican food. I know that the testers loved the ‘Yummy Mexican Lasagna’ recipe.”
“Hey—and our Facebook friends like when we put up a Mexican recipe. So why not?”
“Okay, so what’s the right angle for the photo? With the Lasagna in the cooker? Or out on a plate? Shot from above? Or shot from the side? What if the slice is crooked?”
And that is part of the story of how that gorgeous photo of “Yummy Mexican Lasagna” turned up on the cover of Fix-It and Forget-It NEW Cookbook.
And then we all sat down and ate it, fighting over the last bits, it was soooo good. Look for it on page 156 and make it yourself! Order your copy now. The book publishes on October 1. Just 28 days to wait!
Pre-Order by clicking the following link:
Fix-It and Forget-It New Cookbook